"Stone industry" fourteen five "development plan outline" (hereinafter referred to as the "outline") was officially released. On July 31, during the 22nd China Xiamen International Stone Exhibition, the most concerned event was the "14th Five-Year" Development Summit Forum of the stone industry. In the open forum area of the exhibition hall, the forum was almost full before the forum began. During the meeting, many on-site audiences stopped, and many people stood and listened to all the content.

According to the relevant person in charge of the China Stone Association, due to the epidemic, the industry development "outline" has not been officially announced, but it is also this period of time, so that this guide the stone industry forward "outline" combined with the macroeconomic situation during the epidemic and industry trends, there is more and deeper polishing time. Now this "Outline" has a deeper and more practical guiding significance for the industry. So, how does the industry interpret the Outline? Summarizing the past and looking forward to the future, how does the Outline guide the future development of the industry? A reporter from China Building Materials News interviewed Su Guijun, vice president of China Stone Association and vice president of China Building Materials Industry Planning and Research Institute, on the above content.

Review the "13th Five-Year Plan" to sum up experience and find gaps

During the "13th Five-Year Plan" period, the industrial environment on which stone depends has undergone major changes. The central environmental protection inspector, which began in December 2015, will complete the first round of 31 provinces (autonomous regions and municipalities) by the end of 2017. Some mines and processing plants have stopped production for rectification, which means that the traditional development model is no longer sustainable. As a result, stone production and economic benefits into the adjustment period. In 2015, the main income of enterprises above designated size was 446.8 billion yuan and the profit was 36.2 billion yuan. In 2020, the main income of 308.1 billion yuan, profit of 26.2 billion yuan, an average annual decline of 7% and 6.26, respectively.

During this period, the adjustment of the stone industry structure has achieved the most significant results, which are mainly reflected in the obvious effect of mine rectification and optimization, the optimization of the organizational structure of enterprises, and the acceleration of the upgrading of product structure.

In addition, outstanding achievements in technological progress; stone import trade is relatively stable, and export trade has declined to a certain extent; ecological and green development has been widely valued and achieved practical results are also the main characteristics of industry development during the "13th Five-Year Plan" period.

While summing up experience, Su Guijun also emphasized that during the "13th Five-Year Plan" period, there are still problems in the development of the stone industry, the problem of unreasonable industrial structure has not been fundamentally resolved, and the pressure of industry transformation and upgrading is great; the industry's innovation capabilities are insufficient, technological innovation, and business model innovation The shortcomings still exist; the traditional market is shrinking, the international market is uncertain, and the ability to open up new markets is lacking; corporate brand awareness is relatively weak, low price competition, homogenization competition, dispersion and disorder; the contradiction between the development of stone industry and the sustainable development of ecological environmental protection, soil and water conservation, forest land protection and so on has not been well solved.

Overall, there is still a big gap between high-quality development and green development in the industry. Of course, this also pointed out the direction for the development of the industry during the "14th Five-Year Plan" period.

Enterprises should keep up with the new requirements of green development

"The 14th Five-Year Plan period will be five years for the reshaping of the domestic economy and development pattern, a new stage of high-quality development, and an important period for the realization of a manufacturing power." Su Guijun emphatically reminded the industry and enterprises to pay attention to the changes in the macroeconomic situation, and the future development should move towards the new goal of the building materials industry of "being suitable for industry and benefiting mankind.

At the same time, he focused on the analysis of the new environment facing the stone industry, the contradiction between resource development and the ecological environment; green development, double control of double carbon; total demand decline and product structure contradiction, assembly building, supply-side structural reform of the key period; the long-term nature of the new coronary pneumonia epidemic, internationalization facing new challenges; technological innovation, business model innovation is the key to win.

Talking about the future development trend of the industry, Su Guijun pointed out that large-scale and intensive development has become the most obvious trend of change in China's stone industry. With the tightening of national and some local policies, the government has shut down and merged small and medium-sized stone mines with low efficiency, backwardness and small production capacity, and has issued policies to attract investment and introduce large backbone enterprises, especially large state-owned enterprises, to become the main force of integrated resource development and processing. Enterprises will gradually develop in the direction of scale, standardization, and greening. Large enterprise groups are increasingly aware of the importance of occupying high-quality resources, and are vying to deploy modern, large-scale stone mines and processing projects.

The competitive landscape will change radically

When analyzing and predicting the market demand, Su Guijun said that the average annual growth rate of the added value of the building materials industry will maintain a reasonable level by 2025, the industrial structure and energy structure will be further optimized, the innovation ability will be greatly improved, the industry will fully achieve the carbon peak, the green and low-carbon production and consumption system will be formed, the intelligent manufacturing support system will be basically established, and it will enter the ranks of advanced manufacturing industry, form a benign new pattern that guarantees the construction of the national economy, meets the people's demand for high-quality building materials and adapts to the safe and high-quality development of the industry.

China's stone consumption to maintain the world's first position will not change, the industry growth will be in line with the national, related industry development requirements, to maintain reasonable growth, the stone industry will shift from high-speed growth to high-quality development. Accompanied by this, first of all, the structural changes in stone consumption needs: on the one hand, the changes in the construction industry, China's urban development from large-scale incremental construction to stock quality improvement and incremental structural adjustment, the people's demand for housing from the pursuit of good or not, from the pursuit of high-speed growth to the pursuit of high-quality development, from the expansion of "quantity" to the improvement of "quality", the total amount will decline. On the other hand is the modernization of buildings. The proportion of prefabricated buildings in new buildings will reach more than 30%. The demand for product structure will change. Whether enterprises can occupy a place in the new competitive field depends on whether they have the ability to provide overall solutions for stone products.

Secondly, the application field expansion, stone more than 95% for public building decoration, urban construction, garden construction, home decoration market space is huge, the future development of these areas of judgment and development degree, determines the consumption demand of stone. In the future, regional demand will become the main growth point, including the planning of the Chengdu-Chongqing economic circle, the Great Bay Area, the Yangtze River Delta, and the Xiong'an New Area.

Thirdly, compared with ceramic tiles and decoration plates, stone products have a small market share, low-carbon characteristics of stone, natural characteristics, unlimited creativity of stone products, large market competitiveness, and large market expansion space. Innovation is the core competitiveness, and the innovation ability of products will directly affect stone consumption.

Finally, the international characteristics of the development of the industry is obvious, although the international situation is complex and changeable, the stone industry still occupies an important share in international trade, but from the "13th Five-Year" trend, the recent international market is not optimistic. In addition, combined with the changes in the consumption field and demand structure, the innovation of business model is also the key to win the market.

The five principles of "four modernization" are clear

The "Outline" clearly stated that during the "14th Five-Year Plan" period, the stone industry will be guided by the dual-track industrial foundation, rationalization of industrial structure, promotion of high-end stone industry, and green and low-carbon industrial development. Adhere to resource ecology, environmental protection, and efficient development; adhere to green and low-carbon development; adhere to technological innovation, digital empowerment; adhere to industrial agglomeration and industrial chain modernization; adhere to the principles of international development.

When interpreting the development goals of the industry during the "14th Five-Year Plan" period, Su Guijun said that the stone industry will focus on five goals. One is to maintain a growth of 3% to 5% of the industrial scale, and the import and export trade structure will continue to be optimized. The total volume has been steadily increased to achieve simultaneous development of economic and social benefits.

The second is to establish a relatively complete resource development and guarantee system, and the recovery and management rate of mines will reach 80%. By the end of the 14th Five-Year Plan, 20% of the stone mines will reach the national green mine requirements.

Third, the degree of industrial concentration will continue to increase, and the optimization of industrial structure will achieve significant results. Cultivate several large enterprises with sales revenue exceeding 10 billion yuan. Creative design products, decorative parts, customized products and decorative space overall solutions and other deep processing, high-end products reached more than 50%. Cultivate a number of domestic and foreign well-known stone enterprise brand.

The fourth is to greatly improve the level of green development in the industry, and make breakthroughs in green factories, green parks, green supply chains, and green building materials product certification. Key parks promoted cleaner production compliance activities, and the effect of environmental pollution control continued to improve, and the comprehensive utilization rate of solid waste in the park reached 80%. The energy management level of enterprises has been greatly improved, new energy has been promoted in key parks, and some parks have been built into green and low-carbon demonstration parks.

The fifth is to greatly improve the ability of independent innovation, establish a technological innovation platform in key stone production areas, and some large-scale advantageous enterprises have established R & D innovation and engineering application centers to form a collaborative innovation mechanism of industry, university, research and application. Breakthroughs have been made in key core technologies such as innovative stone product design, decorative space design, and composite new product design. The technical achievements of comprehensive utilization of stone solid waste have been industrialized. Digital, intelligent and networked new generation information technology has been popularized and applied in the industry.

Clarify the task path and grasp the key projects

In order to achieve the development goals of the stone industry during the "14th Five-Year Plan" period, the "Outline" clarified seven major task paths, including promoting green mine construction and accelerating the process of intensification; deepening industrial structure adjustment and promoting high-end transformation; strengthening innovation-driven capabilities Promote intelligent manufacturing; promote green and low-carbon development to improve environmental protection; deepen international cooperation and exchanges to build a double-cycle pattern; strengthen vocational and technical training to ensure high-quality development; upgrade the artificial stone industry and strengthen upstream cooperation.

"Grasping key projects and making new breakthroughs is an important starting point for the industry to achieve high-quality development in the future." Su Guijun further explained the specific objectives, key contents and implementation paths of the eight major projects, namely, the green mine model project, the green park and green factory demonstration project, the industry innovation platform creation project, the digital intelligent factory demonstration project, the low-carbon park and low-carbon factory demonstration project, the industrial chain supply chain integration demonstration platform, the international stone development alliance creation project, and the stone vocational skills training project.

In order to successfully realize the tasks and objectives of the stone industry during the "14th Five-Year Plan" period, the "Outline" also made specific plans for safeguard measures. One is to promote the implementation of planning organization. Give full play to the role of China Stone Association, local stone associations, chambers of commerce and other industry organizations, strengthen planning publicity and implementation, and form a consensus. Strengthen coordination with higher-level government departments such as the Ministry of Natural Resources, the Ministry of Industry and Information Technology, and the Ministry of Commerce, and strive for support at the national level. Strengthen the linkage between local government departments and stone production areas, and implement relevant work.

The second is to strengthen policy support. The competent departments of the stone production area industry in various regions actively connect with relevant departments, in accordance with the relevant national and local industrial policy requirements, as well as the requirements of functional zone planning and strategy, strengthen policy coordination, accelerate the elimination of backward production capacity, and ensure the healthy and sustainable development of the stone industry. We will further improve industrial support policies and make good use of all kinds of state financial funds.

The third is to strengthen fiscal and financial support. Encourage local finance to increase support for the development of the stone industry, technology research and development, etc., and promote the implementation of national fiscal and taxation policies such as the deduction of enterprise research and development expenses, the value-added tax of building materials products for comprehensive utilization of resources, and the deduction of income tax. Expand the scope of the catalogue of preferential corporate income tax for environmental protection, energy conservation and water conservation.

Four is to strengthen the talent support guarantee. Relevant departments at all levels should build a good policy interpretation, results publicity and promotion mechanism, organize and support various forms of publicity and exchange meetings.

Five is to strengthen the industry publicity and supervision. The association organization should actively guide all kinds of media at all levels to publicize the good experience and good practices in the stone industry. Encourage stone enterprises to establish a credit system and a good business development atmosphere, strengthen the construction of social credit system, and improve the incentive and dishonesty joint punishment mechanism.

On this basis, Su Guijun also introduced the development goal of the stone industry in 2035, that is, to build a modern stone industry system. Green mine construction is fully covered, and green mine demonstration areas have been built in major production areas. Resource development and ecological environment are friendly and coordinated with land space planning. The industrial layout is reasonable, forming a number of green factories, green parks and green supply chains, and building regional collaborative industrial clusters. Factory technology and equipment modernization, digital, intelligent reached the international advanced level. The formation of new business type driven by scientific and technological innovation, the industry's independent innovation ability has been greatly improved, the standardization system is sound, the product structure is reasonable, the quality brand effect is outstanding, and the market application is more extensive. The domestic and international double cycle pattern of two kinds of resources and two markets is becoming more and more perfect, the export of capital and technology and circulation trade are developing at the same time, and the international competitiveness and status of the industry are significantly improved. The industry's resource and energy conservation, ecological and environmental protection, comprehensive utilization, and low-carbon development level have reached the advanced ranks of the building materials industry. By 2035, the stone industry will develop into a green, near zero (negative) carbon industry with efficient development of resources, friendly ecological environment, simultaneous growth of economic and social benefits.